- about us -

our story

After working several years in the children’s industry, I thought I was an expert. So when the opportunity to start my own business presented itself, I quickly dove into familiar territory… baby products. But my perspective suddenly changed when I found myself on the other side of the fence.

My husband and I have casually talked about starting a family. I remember the moment that the second line appeared on the pregnancy test. We were thrilled, but also in shock. I have to admit that I was also a bit nervous because I didn’t know what to expect. As much as I’ve studied and marketed to pregnant women for years, I learned how different it really is when it’s actually happening to you.

Like many new moms, I became obsessed with knowing everything about my growing baby and changes that were happening to my body, stalking every pregnancy website and app I could get my hands on. I also found myself researching every single product to death before adding it to my baby registry, scouring the web for the best ones that earned a seal of approval from fellow moms.

Thanks to hormones, the roller coaster of emotions varied throughout the pregnancy. Imagine enjoying the “It’s a Small World” ride, then the next minute, you’re being strapped into a front row seat on the “Tower of Terror”. Let’s not even talk about having to listen to your friends’ labor and delivery horror stories.

Pregnancy is overwhelming, emotional and stressful! But in the end, it’s all worth it, right? After all, you get to meet your munchkin after incubating him/her for a long 9 months. Well, I haven’t quite reached that point yet. I’m currently in my 3rd trimester with a couple of months to go. But I can tell you that it has been an amazing journey so far, even with all the ups and downs.

Running a business while pregnant is challenging. I can only imagine how difficult it will be once the little bean arrives and is constantly fighting for my attention. Caring for my new family will be my number one priority but it doesn’t mean that I have to give up my business. It just means planning my day to include both.

I’ve always been in awe of moms who are able to gracefully run a business while taking care of their young child, especially when it’s a newborn. Being a mom entrepreneur is probably the one of the biggest challenges they’ll ever face. But they prove that it’s possible to have a successful company and have children at the same time.

When I co-founded bebé owl™ in 2015, I knew that I wanted to build a brand that encourages fellow moms reclaim her independence and achieve her dreams, all while raising her children. Motherhood is a big part of the story, but it’s not your whole story. I believe that EVERY mom... no matter if you’re like me - pregnant and expecting her first child, if you’re a veteran parent who has multiple children, if you’ve adopted a child or became a step-mother ...has the power to achieve her goals while taking care of her family.

~ Sandra  xx

about bebé owl

As moms, we spend most of the day taking care of our children. The last thing we want to do is to spend part of that precious time doing laundry. Our mission at bebé owl is to help moms, just like you, simplify life with a baby. We design our products to withstand everyday use while remaining luxuriously soft and comfortable for your child.

Our vision is to foster a community that provides mothers with the support, encouragement and drive to pursue their passions and goals so they can reclaim their independence and sense of self. We believe that as moms...and even as women, we should be true to ourselves. It’s about making choices about how we want to live and raise our family.


Go ahead and show off your style through designs, patterns and materials you like. Showcase your personality through your baby/toddler too.


Don’t be afraid to pursue your passion, whether it’s a means of creating a better life for your kids or you’re determined to change the world.


Kids grow up fast. Recognize that you’d rather spend more time celebrating milestones, enjoying events and making memories with kids instead of doing chores.


Spend more time with your family and enjoy watching your kids learn, develop and grow. And don’t forget to take care of yourself too! Schedule some time for YOURSELF so you can do the things you want to do, even if it’s something small like enjoying a cup of coffee in the morning or taking a long shower/bath.